1 Cent Deals Today Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

1 Cent Deals Today sales on Amazon US totaled 114,650 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $2,137,232 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.0% of unit volume and 89.8% of revenue, while a typical listing is priced at $19.75. The keyword itself pulled 4,336 Amazon queries over the same period (▼ 49.1% MoM).

Zooming out to the 12-month window ending July 2026, the 1 cent deals today Top 50 moved 1,429,900 units and $27,271,142 in cumulative sales — an average of 119,158 units and $2,272,595 per month. Monthly throughput topped out at 158,850 units in November 2025 and dipped to 78,800 in May 2026, leaving the latest reading 23.7% higher than August 2025.

1.4MTotal units sold · Last 12 months
$27.3MTotal revenue · Last 12 months
4.3K▼ 49.1% MoM
Monthly search volume
$19.75Avg. price · July 2026

1 Cent Deals Today Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales92.7K
Revenue$1.9M

2025/09

Sales105.3K
Revenue$2.2M

2025/10

Sales125K
Revenue$2.4M

2025/11

Sales158.8K
Revenue$2.5M

2025/12

Sales147.8K
Revenue$2.6M

2026/01

Sales118.7K
Revenue$2.2M

2026/02

Sales112K
Revenue$2.1M

2026/03

Sales125.7K
Revenue$2.4M

2026/04

Sales112.8K
Revenue$2.4M

2026/05

Sales78.8K
Revenue$1.7M

2026/06

Sales137.6K
Revenue$2.7M
114.7K

2026/07

Sales114.7K
Revenue$2.1M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

114.7K

▼ 16.6% MoM

Monthly Revenue 2026/07

$2.1M

▼ 21.7% MoM

Top 10 Market Share 2026/07

82.0%

See the Top 10 ASINs driving 82.0% of sales

1 Cent Deals Today Market Share & Sales Concentration on Amazon US — July 2026

The most-sold 1 cent deals today listing on Amazon US in July 2026 is ASIN B0C1NNYJGB (Brand: BEDLORE), which sold 30,000 units at $23.99 apiece — equal to 26.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 94,000 units and $1,919,440 in July 2026 — 82.0% of unit volume and 89.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for '1 Cent Deals Today' on Amazon

July 2026
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82.0% Volume Share 94K units sold
89.8% Revenue Share $1.9M estimated
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Top 5 Volume Share breakdown

B0C1NNYJGB 26.2%
B00XA1075Y 17.4%
B00WT26UX8 8.7%
B0725WFLMB 7.0%
B0C1Z9V6N1 7.0%
Others 33.7%
#1
BEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)

B0C1NNYJGB

BEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)

$23.99·★ 4.6·25.2K reviews
Monthly Sales

30K

▲ 50.0%

vs. prior month

Revenue

$747.3K

latest month

Monthly Trend

12-month trend

#2
Dunkin’ Original Blend Medium Roast Coffee, Keurig K-Cup Pods, 60 Count | 6 boxes of 10 single serve coffee pods each, Rich & smooth flavor, Made with arabica coffee, Shelf stable, SNAP EBT eligible

B00XA1075Y

Dunkin’ Original Blend Medium Roast Coffee, Keurig K-Cup Pods, 60 Count | 6 boxes of 10 single serve coffee pods each, Rich & smooth flavor, Made with arabica coffee, Shelf stable, SNAP EBT eligible

$40.17·★ 4.7·28.5K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$739.2K

latest month

Monthly Trend

12-month trend

#3
wet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)

B00WT26UX8

wet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)

$1.00·★ 4.6·12.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$10K

latest month

Monthly Trend

12-month trend

#4
Bedsure Satin Pillowcase, Similar to Silk Pillow Cases Queen Size Set of 2, Cooling Pillow Case Covers with Envelope Closure, Room Decor Gifts for Women Men, Silver Grey, 20x30 Inches, 2pcs

B0725WFLMB

Bedsure Satin Pillowcase, Similar to Silk Pillow Cases Queen Size Set of 2, Cooling Pillow Case Covers with Envelope Closure, Room Decor Gifts for Women Men, Silver Grey, 20x30 Inches, 2pcs

$6.99·★ 4.5·321.3K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$53.4K

latest month

Monthly Trend

12-month trend

#5
Tietoc Chainsaw 6 Inch Mini Electric Chainsaw Cordless Battery Powered, Hand Held Saw for Wood/Trees Trimming, Tools for Household and Garden, Chain Saw Gift for Men Dad Husband Fathers Gardener 2026

B0C1Z9V6N1

Tietoc Chainsaw 6 Inch Mini Electric Chainsaw Cordless Battery Powered, Hand Held Saw for Wood/Trees Trimming, Tools for Household and Garden, Chain Saw Gift for Men Dad Husband Fathers Gardener 2026

$29.99·★ 4.4·13.1K reviews
Monthly Sales

8K

▼ 60.0%

vs. prior month

Revenue

$233.1K

latest month

Monthly Trend

12-month trend

#6
BEDELITE Satin Pillowcases, Queen Size 20x30 Inch, Dark Grey, Set of 2 | Similar to Silk Pillow Cases, Soft and Cooling, Reduces Friction, Gentle on Hair and Skin, Envelope Closure, Women Men Gift

B087JJ3M15

BEDELITE Satin Pillowcases, Queen Size 20x30 Inch, Dark Grey, Set of 2 | Similar to Silk Pillow Cases, Soft and Cooling, Reduces Friction, Gentle on Hair and Skin, Envelope Closure, Women Men Gift

$5.58·★ 4.6·59.2K reviews
Monthly Sales

6K

▼ 25.0%

vs. prior month

Revenue

$34.3K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best 1 Cent Deals Today Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

BEDLORE is the best-performing 1 cent deals today brand in July 2026, moving 30,000 units across 1 ASIN for 31.9% of Top 10 volume. Dunkin' follows with 20,000 units (21.3%), ahead of wet n wild on 13,000 units (13.8%).

With 9 brands splitting the Top 10 and 67.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $0.98 to $40.17, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

31.9%
21.3%
13.8%
33.0%
BEDLORE
Dunkin'
wet n wild
Other brands
1

BEDLORE

1 ASIN in Top 10

31.9%

Units

30K

Revenue

$747.3K

Avg. price

$23.99

  • BEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)

    B0C1NNYJGB

    $23.99·★4.6·25.2K revs

    BEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)

    Units sold30K
2

Dunkin'

1 ASIN in Top 10

21.3%

Units

20K

Revenue

$739.2K

Avg. price

$40.17

  • Dunkin’ Original Blend Medium Roast Coffee, Keurig K-Cup Pods, 60 Count | 6 boxes of 10 single serve coffee pods each, Rich & smooth flavor, Made with arabica coffee, Shelf stable, SNAP EBT eligible

    B00XA1075Y

    $40.17·★4.7·28.5K revs

    Dunkin’ Original Blend Medium Roast Coffee, Keurig K-Cup Pods, 60 Count | 6 boxes of 10 single serve coffee pods each, Rich & smooth flavor, Made with arabica coffee, Shelf stable, SNAP EBT eligible

    Units sold20K
3

wet n wild

2 ASINs in Top 10

13.8%

Units

13K

Revenue

$13K

Avg. price

$0.98

  • wet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)

    B00WT26UX8

    $1.00·★4.6·12.3K revs

    wet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)

    Units sold10K
  • wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now!

    B00W4ASFRY

    $0.97·★4.5·18.3K revs

    wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now!

    Units sold3K

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