00 Flour Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
00 Flour sales on Amazon US totaled 128,800 units in July 2026 (▼ 0.8% vs. the prior month), generating an estimated $1,470,756 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.4% of unit volume and 48.8% of revenue, while a typical listing is priced at $21.80. The keyword itself pulled 25,490 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the 00 flour Top 50 moved 1,557,150 units and $17,465,650 in cumulative sales — an average of 129,763 units and $1,455,471 per month. Monthly throughput topped out at 159,500 units in November 2025 and dipped to 84,250 in May 2026, leaving the latest reading 29.6% higher than August 2025.
00 Flour Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
128.8K
▼ 0.8% MoM
Monthly Revenue 2026/07
$1.5M
▼ 0.2% MoM
Top 10 Market Share 2026/07
71.4%
00 Flour Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 00 flour listing on Amazon US in July 2026 is ASIN B00P6ERTS6 (Brand: King Arthur), which sold 30,000 units at $7.16 apiece — equal to 23.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 92,000 units and $717,860 in July 2026 — 71.4% of unit volume and 48.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '00 Flour' on Amazon
July 2026
Is 71.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00P6ERTS6
King Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
30K
▲ 0.0%vs. prior month
$230.1K
latest month
12-month trend
B01JJ9H1Q8
King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
10K
▲ 0.0%vs. prior month
$81.7K
latest month
12-month trend
B08HZJ798S
King Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
10K
▲ 0.0%vs. prior month
$62.2K
latest month
12-month trend
B0BJ15HGYR
Amazon Grocery, Enriched Bread Flour, Unbleached, 5 Lb
10K
▲ 66.7%vs. prior month
$29.4K
latest month
12-month trend
B08HZJJ61J
King Arthur Organic Medium Rye Flour - 3 lbs for Complex Flavorful Breads & Baked Goods - 100% US Grown & Milled - Non-GMO Project Verified - Robust Flavor for Rye Bread, Cookies & More
9K
▲ 12.5%vs. prior month
$68.6K
latest month
12-month trend
B00MFC5U2O
King Arthur 100% Organic All-Purpose Flour, Unbleached, 5 lb Bag - Non-GMO Project Verified, No Preservatives
5K
▼ 28.6%vs. prior month
$51.1K
latest month
12-month trend
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Best 00 Flour Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
King Arthur is the best-performing 00 flour brand in July 2026, moving 73,000 units across 7 ASINs for 79.3% of Top 10 volume. Amazon Grocery follows with 10,000 units (10.9%), ahead of Gold Medal on 5,000 units (5.4%).
With 4 brands splitting the Top 10 and 95.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.72 to $8.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
King Arthur
7 ASINs in Top 10
79.3%
Units
73K
Revenue
$598.3K
Avg. price
$8.57
B00P6ERTS6
$7.16·★4.7·7.9K revsKing Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Units sold30KB01JJ9H1Q8
$7.62·★4.7·22.6K revsKing Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
Units sold10KB08HZJ798S
$6.12·★4.8·8.6K revsKing Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
Units sold10KB08HZJJ61J
$7.29·★4.8·8.4K revsKing Arthur Organic Medium Rye Flour - 3 lbs for Complex Flavorful Breads & Baked Goods - 100% US Grown & Milled - Non-GMO Project Verified - Robust Flavor for Rye Bread, Cookies & More
Units sold9KB00MFC5U2O
$7.88·★4.7·830 revsKing Arthur 100% Organic All-Purpose Flour, Unbleached, 5 lb Bag - Non-GMO Project Verified, No Preservatives
Units sold5KB09VCQY2R3
$12.95·★4.8·2.1K revsKing Arthur Premium Semolina Flour: Coarse Ground, High Protein Durum Wheat for Perfect Pasta, Pizza, and Bread Making - Kosher, 3 lbs Resealable Bag, USA-Grown Wheat, Versatile Baking Ingredient
Units sold5KB079HXW65C
$10.95·★4.4·1.1K revsKing Arthur 100% Organic All-Purpose Flour, Unbleached, 2 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Units sold4K
Amazon Grocery
1 ASIN in Top 10
10.9%
Units
10K
Revenue
$29.4K
Avg. price
$2.72
B0BJ15HGYR
$2.72·★4.6·3.2K revsAmazon Grocery, Enriched Bread Flour, Unbleached, 5 Lb
Units sold10K
Gold Medal
1 ASIN in Top 10
5.4%
Units
5K
Revenue
$19.9K
Avg. price
$3.97
B000PL2W0U
$3.97·★4.7·14.6K revsGold Medal All Purpose Flour, Baking Flour, 5 lb Bag | Ideal for Breads, Pizza Dough, Cookies, Cakes, and Pie Crusts, Bleached AP Flour, Blend of Pure White Hard & Soft Wheat
Units sold5K
Trending 00 Flour Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079HXW65C booked 4K units at $10.95, with ▲ 100.0% MoM change. On the growth side, B07Z1CVB1X leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B07Z7C6FVK close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079HXW65C
King Arthur 100% Organic All-Purpose Flour, Unbleached, 2 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Price
$10.95
Rating
4.4
Reviews
1.1K
Latest month sales
B07Z1CVB1X
Antimo Caputo Pizzeria Flour 55 LB Blue Bulk Bag - Italian Double Zero 00 - All Natural Wheat for Authentic Pizza Dough, Bread, & Pasta
Price
$65.00
Rating
4.4
Reviews
97
Latest month sales
B07Z7C6FVK
Amazon Grocery, Self Rising Flour, 5 lb (Previously Amazon Fresh, Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$2.63
Rating
4.5
Reviews
2.7K
Latest month sales
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