How is the 7-Day Traffic for ASINSIGHT calculated ？

ASINSIGHT TeamDecember 21, 2023

7-Day Traffic

7-Day Traffic = Organic Traffic + Ad Traffic.

ASIN traffic is the sum of traffic contributed by all keywords to that ASIN over the past 7 days (excluding today).

Organic Traffic

The sum of organic traffic contributed by all keywords to the ASIN over the past 7 days (excluding today) (Organic positions include: organic ranking, AC , OOR ). The percentage in brackets represents the proportion of organic traffic value to the total traffic value.

Ad Traffic

The sum of ad traffic contributed by all keywords to the ASIN over the past 7 days (excluding today) (Ad positions include: SP, SB, SBV, SOR ). The percentage in brackets represents the proportion of Ad traffic to the total traffic.

PS: The 7-day traffic represents the display volume obtained by an ASIN on the first 3 pages of keyword search results, including both Organic and Ad traffic.

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